"zoomIt is creating an entirely new way for Apple iPhone and iPod touch users to access and use content on the go," said Chris Fisher, President, zoomMediaPlus. For example, a you could directly insert a SD card from your camera rather than first importing into iPhoto, and then syncing the device. This holds a lot of promise to expand the capacity of the iPhone/iPod, but also make it easier to import, use, and share media. Media can not only be viewed, but also shared via email, Facebook, and Flickr right from the device. Supported media includes photos, music, video, and documents such as Microsoft Office and PDF. Media can be placed on the SD card, and then accessed via the zoomIt app. The device connects to the iPhone/iPod via the 30-pin dock and houses an SD card slot. ZoomIt is a hardware-app combo that looks quite promising in helping iPhone and iPod Touch users increase the functionality of their devices. ZoomIt expands storage, connectivity for iPhone/iPod Touch
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